Leading the Plant-Based Revolution: How Buono Group Redefined Frozen Foods and Plant-Based Delights
Discover the journey of Buono Group, Thailand’s pioneer in 100% plant-based frozen treats and ready-to-eat meals, bringing healthy, authentic Thai-inspired culinary innovations to over 20 countries worldwide.
In a world increasingly focused on health, sustainability, and mindful eating, finding food options that align with a wellness lifestyle without sacrificing flavor can be a challenge. Enter Buono Group (Buono Thailand Public Company Limited), a visionary pioneer in the food and beverage industry that transformed from an authentic Italian gelato shop in Bangkok into a world-class, 100% plant-based manufacturer.
Serving over 20 countries across North America, Europe, Oceania, and Asia, Buono Group delivers gourmet plant-based frozen desserts, novelties, and authentic Thai ready-to-eat meals—proving that eating healthy can be just as delicious as it is nourishing.
The Evolution: From Italian Gelato to Plant-Based Pioneers
Buono's story began in 2000, born out of a passion for authentic culinary crafting. Founders Chetta and Achara Supavarasuwat traveled to Belluno, Italy, to master the traditional art of gelato making from Italian artisans. Upon returning to Bangkok, they launched Buono Gelato, delighting local food lovers with premium-quality frozen treats.
Driven by a relentless spirit of innovation, the brand achieved several industry milestones:
Introducing Mochi Ice Cream: Buono became the first to bring mochi ice cream to Thailand, combining soft rice dough with rich frozen treats.
Going Global: Recognizing the global shift toward healthier lifestyles, the company expanded into international export markets, integrating traditional Italian techniques with vibrant, locally sourced Thai ingredients.
The 100% Plant-Based Pivot: In a bold move driven by environmental consciousness and consumer health, Buono completely transitioned its production line to 100% plant-based, non-dairy, and vegan-friendly offerings.
What Sets Buono Products Apart?
Buono Group’s commitment goes beyond creating plant-based alternatives—the brand crafts genuinely delightful food experiences. Key pillars of their product strategy include:
All-Natural & Allergen-Friendly Ingredients Most products are coconut-based or crafted from real Thai fruits, keeping them free from dairy, trans fats, and non-GMO ingredients. They offer ideal treats for consumers with lactose intolerance or milk allergies without compromising on creamy textures.
Authentic Thai Cuisine Meets Modern Convenience Beyond frozen desserts like coconut ice cream, sorbets, and mochi, Buono exports authentic Thai ready-to-eat meals—such as Pad Thai and Thai coconut pancakes—allowing consumers worldwide to enjoy high-quality Thai flavors in minutes.
World-Class Quality and Sustainability Standards Operating out of state-of-the-art facilities in Nakhon Pathom, Thailand, Buono holds global food safety and quality certifications—including BRC, IFS, FSSC 22000, GHP, HACCP, and ISO standards—while implementing eco-friendly policies to minimize their carbon footprint.
Empowering Global Brands (OEM & Private Label)
Beyond its flagship brands like Buono and Lamai Thai, Buono Group serves as a premier OEM (Original Equipment Manufacturer) and contract-manufacturing partner. Working alongside leading global retailers and food service operators in the US, Europe, and Australia, Buono helps bring custom plant-based formulations and frozen culinary concepts to life.
Final Thoughts
Buono Group represents the perfect synergy between authentic culinary passion, innovative R&D, and modern health trends. By transforming locally sourced agricultural products into world-class plant-based delicacies, Buono continues to inspire happier, healthier lifestyles across the globe—one delicious bite at a time.
